Radio spots for Dos Equis and the Most Interesting Man reboot. The new campaign was a modern version of the same bro-humor. Today he smokes weed, but a strain you’ve never heard of.
CW: Me, Taylor Schumaker, Andrew Niemera
ECD: Paul Johnson, Keith Scott
Cannes 2018, Shortlist, Radio
Cannes 2017, Shortlist, Radio