NIKE | BREAKING 4

Last summer I was introduced to the world’s fastest middle-distance runner, Faith Kipyegon. Come June, she would aim to break the 4-minute barrier in the mile and become the fastest woman to ever run it (again). Nike wanted help telling this story across all digital and social platforms.

We quickly began to sift through hundreds of hours of documentary footage to build the story of Faith Kipyegon vs. The 4-minute Mile.

Press: Dezeen, Designboom, Forbes, NYT

 

We started with her belief. Not just in her own strength or speed, but her ability to defy the “laws” of nature.

Launch AV

Then we dove into her ruthless training. Faith clocked countless miles in the mountains of Kenya, while raising her daughter, and flying back and forth to the Nike HQ in Oregon. All of these training days were measured and studied in an effort to shave seconds off her time.

Social AVs

 
 
 

The campaign received millions of views and key attention on the day of the livestream in Paris. After, our clients at Nike told us it was one of their top performing organic social rollouts to-date.

Agency: Conscious Minds
Role: Creative Lead
CD: Alicia Bee