NIKE | BREAKING 4
In June 2025, Faith Kipyegon aimed to break her 4-minute record and become the fastest woman to run a mile (again).
But before that, Nike needed help telling her story across all platforms to drive viewership to the big moment. We quickly began to sift through hundreds of hours of documentary footage to build the story of Faith Kipyegon vs. The 4-minute Mile.
Press: Dezeen, Designboom, Forbes, NYT
Launch AV
Social AVs
Agency: Conscious Minds
Role: Creative Lead
CD: Alicia Bee