AMAZON MUSIC | SOCIAL AOR

For two years, I helped lead channel strategy, content development, and creative positioning across Amazon Music’s main and emerging channels. As the AOR, we bbuilt launch podcast-focused content initiatives, and evolved the voice and content direction of the primary music channel with content series designed around artists and the fans who adore them.

 
 

Over the 2020 holidays, Amazon kicked off a series of live performances hosted by Lil Nas X. We worked with the team to write/capture promo shorts centered around LNX’s whole vibe.

 

Artists hit pause on their favorite moment in a recorded track. With HD, you can hear every little detail.

 

In light of “All I Want For Christmas” turning 25, Amazon let us jump on Twitter and connect any song to Mariah’s staple.

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Editorial profiles for anniversaries, spotlight artists, and new releases.

Design: Mae Decena, Sammy Spiteri, Jonathan Funes

Agency: Laundry Service
Role: lead writer
CD: Nath Mallon, Chris Kitahara