SEVERANCE, APPLE TV+ | NORMALIZE SEVERANCE

Due to production delays, cult fans of Severance had to wait three years for its second season. Even SZA was mad.

We answered this frustration with a cross-platform PR blitz from the fictional Lumon. Our aim: to further infuriate fans with darkly in-world messaging, and normalize Severance (both the procedure and series) until it broke from cult status to mainstream.

We hope your outie enjoys all assets equally.

Press: Tech Crunch, Indie Wire, Billboard, Discussing Film

Before any official announcement, we dropped this video without explanation.

Once in the office, they could get refining with a Lumon-approved score remix by ODESZA.

Across LinkedIn account, we rolled out a corporate empowerment series.

And a Sunday Scaries partnership.

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Finally, a tourism video.

Kier is so beautiful in the dead of winter.

Agency: Ralph
Role: ACD / 360 lead
Team: Chelsea Gagliano, Liv Price, Jess Cristofaro, Caroline Morrow
CD: Rohit Thawani
Production: Juju Ling, Joey Schaefer