THE WHITNEY

In the spring of 2015, The Whitney Museum of American Art moved from the East Side to the Meatpacking district. I worked on a small team to pitch ideas for the move.  

AD: Eduardo Camacho
CD: Rob Lenois

 

 

WHITNEY WALKS, Digital

Our lead was to create an "exhibit" through New York City. Open the app to find street art between the old and new Whitney locations, connected by the dynamic "W" line. Refresh the map to get a new route, and a new W.

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WHITNEY WALKS, PRINT

We created a print campaign to promote the app concept, featuring locations and street art you could find through the app.

 

 

WHITNEY BRANDING, PRINT

In addition to the app, we came up with a simple print campaign to bring their move to life. Quite literally.