Idea pitched to The Whitney during their move to the Meatpacking district. We were asked to bring attention to their new location with an outdoor campaign, and we realized existing NYC graffiti could be the ad. There is a living gallery between the old and new Whitney, it just needs to be organized.

AD: Eduardo Camacho
CD: Rob Lenois

static1.squarespace copy.jpg
static1.squarespace copy 2.jpg