Radio spots for the Most Interesting Man reboot. The new “MIM” is still built on bro humor, more modernized. He probably smokes weed, but a strain you’ve never heard of.
CW: Me, Taylor Schumaker, Andrew Niemera
Cannes 2018, Shortlist, Radio
Cannes 2017, Shortlist, Radio
MIM w/ beard
MIM w/o beard