Radio spots for the Most Interesting Man reboot. The new “MIM” is still built on bro humor, more modernized. He probably smokes weed, but a strain you’ve never heard of.

CW: Me, Taylor Schumaker, Andrew Niemera

Cannes 2018, Shortlist, Radio

Cannes 2017, Shortlist, Radio

MIM w/ beard

MIM w/o beard