DOS EQUIS

Radio spots for the Most Interesting Man reboot. The new “MIM” campaign is a modernized version of the same bro-humor. Today he smokes weed, but a strain you’ve never heard of.

CW: Me, Taylor Schumaker, Andrew Niemera
ECD: Paul Johnson, Keith Scott

Cannes 2018, Shortlist, Radio

Cannes 2017, Shortlist, Radio