Radio spots for the Most Interesting Man reboot. The new “MIM” campaign is a modernized version of the same, famous bro-humor. Today he smokes weed, but a strain you’ve never heard of.
CW: Me, Taylor Schumaker, Andrew Niemera
Cannes 2018, Shortlist, Radio
Cannes 2017, Shortlist, Radio
MIM w/ beard
MIM w/o beard