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Dos Equis

Radio spots for the Most Interesting Man reboot. The new “MIM” campaign is a modernized version of the same, famous bro-humor. Today he smokes weed, but a strain you’ve never heard of.

CW: Me, Taylor Schumaker, Andrew Niemera

Cannes 2018, Shortlist, Radio

Cannes 2017, Shortlist, Radio

MIM w/ beard

MIM w/o beard