Gary vs Pepper
For the 2015 Super Bowl, Papa John's wanted a way to speak to fans on Twitter. We decided the most obvious route was to turn their inanimate condiments into mascots.
garlic sauce = Gary
pepperoncini = Pepper
This campaign turned out to be Papa John's most effective social content of the year, and G&P stuck around until the following 2016 Super Bowl.
AD: Eduardo Camacho, Ariel Redmond
CW: Nick Delisi, Amanda Green
CD: Brian Eilbott, Rob Lenois