Borussia Dortmund Soccer

To introduce a German soccer team in Chicago, we pitched an idea to find its most loyal, German fan and built hype around him instead of the team. If this guy Gunther is coming, it must serious. You better go too.

AD: Dasha Erkina


COPY:

Gunther is coming. Gunther Hofmann has been a Dortmund fan for 35 years. His cats are named after players. His house is painted yellow. And he never misses a game. On July 19th, Gunther will travel over two thousand miles to see the Dortmund match at Soldier Field. Chicago, if you see him, please get this man a beer.

Building out the hype campaign for a fictional 80 year-old man: