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Borussia Dortmund

In the summer of 2018, Borussia Dortmund was planning its first match in the United States, in Chicago. We pitched an idea to find their most loyal fan, fly them out to Chicago, and promote his arrival like any international celebrity. If Gunther is coming, it must serious. You better go too.

AD: Dasha Erkina

Our concept hype campaign for a fictional, 80 year-old man: